Why A Database?

Well, my first thought would be, why not? But hey, I’m biased. So let’s say you have a client list you use for mailings. Sure you could keep your records in a Rolodex, in MS Word, or even an Excel spreadsheet, like many people do. But you expect your client list to grow (and grow it will), and after a while it will become unwieldy. There is just too much data in most client lists to keep track of efficiently in anything but a database.

Lucky for you, if you do keep your data in Excel, it’s incredibly easy to migrate it to an Access database. And if you have it in Word, it’s just a little less easy. The upside of this, other than your computer thanking you for being so efficient, is that you will have a multitude of new ways to look at your client list. Soon you will be thinking of new and interesting things to add to your information about your clients, like their birthdays, the names of their kids, all the things you can use to get closer to your clients and get them to buy more often.